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Bill Pearson spent his adult life as a retailer, starting out as a store buyer in the 60's. In 1985, with a wealth of experience he began advising other retailers, through his company RAP (Retail Analysis & Planning). As a nationally recognized retail authority, Bill's columns and articles have appeared in numerous journals and publications.

For years Bill sent out a printed booklet to qualified leads, but began hearing complaints about the lack of information online. He decided a website was long overdue.

Bill wanted to take his backlog of articles and publish them online. Using Wordpress as a content management system (CMS), we expanded on the blogging platform to include an articles library This allows someone with no programming skills, to use a blog interface to author new articles.

Knowing that search engines put high value on pages that are frequently updated, we added a custom blog. The blog is more off-the-cuff than the articles, allowing clients to be alerted of new posts via RSS.

The homepage features recent blog posts and a Flash movie designed by Bill. We were not fans of adding the Flash movie, this was our only area of disagreement. We also added a services, resume, links, and contact page.

You can view Bill Pearson's site here »
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