Animated Gifs in Email

Animated Gifs in Email

Animated Gifs in email are commonplace. Since 06, we've collected over 300. From the subtle, to the loud and kitsch.

Animation increases engagement. This animated email from Bluefly, generated 12% more sales than the non-animated version in A/B tests. Animated Gifs work in all email clients, except Outlook 2007 which displays the first frame only.

We've been adding animated Gifs to email for years, for ideas and help check out these three posts:

Find out more about product image 360 in Email

Product Image 360 in Email Above is a 15frame 360, we tested 8fr and 30fr also. 360-degree images increase sales 15-35% online. It makes sense to test this in email.

How to create an Animated Gif Using Photoshop we take you through creating a basic animated Gif, that stacks multiple images into limited space. Getting Started »

View and forward yourself a Video Gif email

Convert Video to Gif for Email Taken to the extreme, you can convert a video file into an animated Gif for email. View and forward yourself a copy of our Twilight Demo.

Here are three more examples from our portfolio:

ESP Puresend We designed the hero for a Puresend banner ad and landing page campaign. We used the same animated gif in this animated HTML email.

Hugo Boss Animated gifs allowed us to stack a range of Father's Day gift ideas into this email. Hugo Boss wanted three collections featured in a limited space.

Rodeo Drive Resale We didn't have photos of the belts in each color, only a swatch. Using Photoshop and an animated Gif we could show a true likeness.

The skill and time it takes to create an animated Gif varies. We've designed simple image stacking Gifs, product 360s and custom character animation. The complexity of the animation determines pricing.