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Adding video in email can be handled three ways: Video Gif, Embedded video or a Screenshot.
Video Gif
Streaming Video Gifs play in all email clients, except Outlook 2007. Forward yourself our Twilight demo. Only drawback is the lack of sound. More »
Screenshot
Dressed Up!, boasts a 20-27% click-through rate without linking to video, and 51-65% with links to video. Find out more »
For Video Gifs, we recommend up to 35sec. We can edit your video footage and convert your file. Email design and delivery are optional. Contact us to find out more.
Since our post on Embedded video, we get contacted regularly. We tell everyone the same thing, don't bother! Sure embedded video has sound, but if no one can watch it in the inbox what's the point? Our finding's were backed up by Campaign Monitor's, Video in Email report.
We've many examples of retailers using a screenshot of a video player in their email creative. When you click, 'To Play' you are taken to a landing page.
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