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• Validate the wisdom of their decision to subscribe with an "instant reward."
• Ask the subscriber to add your email address to their address book.
• Link to a privacy policy - it further underscores email and company integrity.
• Lead them back to your website - pages that might interest a new customer.
• Tell them what to expect - sell them on the value of being a member.
• State your frequency- say so clearly up front, avoid subsequent unsubscribes.
• Abide by the "CAN SPAM Act of 2003"
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