Sent: Thursday, August 26, 2010 10:52 AM
Subject: Loveletter: The Email Design Look Book + tips for better gradients

Download the 2010 Email Design Look Book
Featured expert: Jim Spence talks gradients
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The 2010 Email Design Look Book is here!
Take a peek to see some
of the year’s best emails.
The team at Smith-Harmon, a Responsys Company reads tens of thousands of marketing emails annually, gathering inspiration and keeping on top of the latest inbox trends. The second annual Email Design Look Book showcases 20 of our favorite emails from the past year. In its pages, you’ll find:
 A colorful range of email types. Check out fun and innovative
   examples of superior promotional emails, newsletters and
   triggered messages.
 A diverse brand sample. See what’s happening across the globe
   in emails from B2B and B2C brands from the U.S., Canada, Brazil
   and England.
 Insights to inspire your own emails. Our designers, copywriters,
   account managers and executives have all weighed in on what
   gives these emails their edge.
Jim Spence
Featured expert:
Jim Spence, Senior Designer
Gradients! How to use them
and keep your good looks
When used properly, gradients can add a depth and visual appeal
to elements in a layout. However, before adding one to your design,
it’s important to consider some common issues associated with
gradients.
1. Design, don’t decorate. Gradients should be treated as supporting
elements. They’re not a substitute for good design. A good rule of
thumb when using decorative elements is to consider...
make it pop
What does it take to make it pop?
Find out! We blog here:
Featured Blog Post: Use HTML-safe fonts
Using fonts such as Arial, Georgia and Times will allow the copy to be HTML text instead of an... Read more
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